Our standard
Boring things, done seriously
Most of what makes a cosmetic good happens long before the packaging. Here is what we hold ourselves to.
Clean by default
No parabens, sulphates, mineral oil or synthetic dyes — not as a marketing line, but as a formulation rule we don't break.
Made in our own facility
Every batch is mixed, filled and tested in our GMP-certified plant. Nothing is white-labelled from a third party.
Tested properly
Stability, pH, viscosity and microbial testing on every batch, plus dermatologist patch testing before a product ships.
Never on animals
Cruelty free from raw material to finished goods, and the overwhelming majority of the range is fully vegan.
Reviews
Word of mouth, mostly
“The Kumkumadi is the real thing — actual saffron, not a scent. Three months in and the marks on my cheeks have genuinely faded. Ordering over WhatsApp took about a minute.”
Priya Menon
Bengaluru
“I have very reactive skin and most niacinamide serums make me flush. This one didn't. It's the only product I've repurchased four times.”
Ananya Rao
Pune
“Bought the beard oil expecting the usual greasy mess. It absorbs in seconds and the itch stopped within a week. My father has since stolen mine.”
Rohit Sharma
New Delhi
“We stock these in our salon now. Clients notice the shampoo doesn't strip their colour, and the team likes that the ingredient lists are short and honest.”
Meera Iyer
Kochi
Order in a message
No accounts, no checkout forms. Send us the products you want on WhatsApp or by email and we’ll confirm stock, share pricing and payment options, and dispatch the same day.
Or call +91 76005 17754