Our story
We make what we’d use ourselves
We formulate slowly, test each batch properly, and keep ingredient lists short enough that you can actually read them. Everything is made in our own GMP-certified facility — nothing is white-labelled, nothing is tested on animals, and almost the entire range is vegan.
We also build products to order. Tell us the key ingredients you want at the centre of a formulation — along with the texture, fragrance, pack size and label — and we will develop it with you, send samples, and manufacture it under your own brand, to the same standard as everything else that leaves the facility.
How we got here
Ten years, slowly
We have grown deliberately, adding a category only once we could make it properly.
2016
A single hair oil
We started by slow-infusing bhringraj oil in small batches for a handful of salons in Delhi. It sold out every month.
2019
Our own facility
Rather than outsource, we built and certified our own plant so we could control every stage — sourcing, mixing, filling and testing.
2022
Beyond haircare
The skincare range launched after two years of stability testing. Ayurveda and men's grooming followed the year after.
Today
120+ formulations
We ship to 18 countries and still make every batch in-house. The bhringraj oil is still on the shelf, unchanged.
Our standard
Boring things, done seriously
Most of what makes a cosmetic good happens long before the packaging. Here is what we hold ourselves to.
Clean by default
No parabens, sulphates, mineral oil or synthetic dyes — not as a marketing line, but as a formulation rule we don't break.
Made in our own facility
Every batch is mixed, filled and tested in our GMP-certified plant. Nothing is white-labelled from a third party.
Tested properly
Stability, pH, viscosity and microbial testing on every batch, plus dermatologist patch testing before a product ships.
Never on animals
Cruelty free from raw material to finished goods, and the overwhelming majority of the range is fully vegan.